Strategy: Duncan Heeney, Grant Flannery
Creative: Alex Norling, Gabriel Akihiro Nagatsuyu, Richard Vanderstelt

CHALLENGE

How can we create additional social virality around our NBA season opener promotions?

INSIGHT

From Basketball to Pokemon, pack openings are popping off on short form and live stream content channels. Viewers crave the rush of hunting a “chase” with their favourite content creator.

EXECUTION

Select Rivalry users who bet on NBA matches will be entered for a chance to earn their very own Rivalry Booster Packs.

Within these packs are a series of exclusive cards featuring hand-drawn illustrations of NBA players, esports-inspired characters, our creator partners, and more – all with their own significance and value.

Higher rarity cards will feature a QR code on the back that can be scanned to redeem a variety of different prizes, including NBA merchandise, gift cards, and bonus bets on our sportsbook and casino. Business in the front, party in the back.

A roster of NBA and esports influencers were also gifted packs for them to open on livestream, later repurposed as short form content pieces (TikTok, IG Reels, YouTube Shorts).

Channels: Owned Social, Influencer & Partner Social

RESULTS

1,100,000+ owned social impressions

5,500,000+ views across all partner content

28% uptick in NBA betting revenue YoY