Strategy: Duncan Heeney
Creative: Spencer Afonso, Alex Norling

CHALLENGE

Rivalry is launching it’s same-game parlay feature, something other sportsbooks have had for years. How do we still make this launch feel special?

INSIGHT

Sports bettors always think they’re smarter than the book, it’s why they bet. Let’s play into this narcissistic tendency and egg on the “smartest” bettors to win more on Rivalry.

EXECUTION

You’ve gotta be really smart to place a winning same-game combo, so there was only one logical solution, big brains. We worked with the product team to theme the entire feature around turbo-charged, massive, bursting, brains.

If you’re so smart why aren’t you winning more with bigger odds on Rivalry’s new Same-Game Combos?

Channels: Owned Social, Product

RESULTS

150,000 owned social impressions

Over 15,000 active users with a Same-Game Combo placed within 1 week of launch