Strategy: Duncan Heeney, Luis Gonçalves
Creative: Alex Norling
Campaign Type: Influencer Partnership

CHALLENGE

Gain market share in the hotly contested Costner Strike betting market. Where users already have chosen their book of choice.

INSIGHT

Counter Strike bettors are seasoned veterans of betting and only care about one thing, winning more money.

EXECUTION

Leveraging Rivarly’s recently launched, Boosted Combos, feature provided us with an avenue to get our message home “You win more at Rivalry.”

To help spread this message we partnered with the most popular Counter Strike influencer collective in Brazil, Tribo, to create a wildly exaggerated series of paid and organic content. Later combined with stream activations to drive conversions.

Channels: Owned Social, Partner Social, Paid Social, Performance Media, CRM

RESULTS

$50 CAC (55% below previously Rivalry CAC for CS bettors specifically).

500,000+ organic social media views.

21,000+ unique engagements on branded social media posts.